Seoul cityscape with Namsan Tower

Discover Seoul

Explore the dynamic blend of tradition and modernity in South Korea's vibrant capital city

Iconic Attractions

Must-visit places that showcase Seoul's unique character and rich history

Gyeongbokgung Palace traditional Korean architecture
Historic Site

Gyeongbokgung Palace

Seoul's main royal palace, featuring traditional Korean architecture and beautiful gardens. Don't miss the changing of the guard ceremony.

Jongno-gu, Seoul
Namsan Tower with city lights
Observation

N Seoul Tower

Iconic tower offering panoramic views of Seoul. Famous for its love locks and romantic atmosphere, especially at night.

Yongsan-gu, Seoul
Myeong-dong shopping street with bright lights
Shopping

Myeong-dong

Seoul's premier shopping district with international brands, street food, and cosmetic stores. A vibrant area day and night.

Jung-gu, Seoul
Hongdae street art and cafes
Arts & Culture

Hongdae

Hip neighborhood around Hongik University known for street art, indie music, unique cafes, and youth culture.

Mapo-gu, Seoul
Changdeokgung Palace secret garden
UNESCO Site

Changdeokgung Palace

A UNESCO World Heritage site with one of the most beautiful royal gardens in Korea, designed to harmonize with nature.

Jongno-gu, Seoul
Dongdaemun Design Plaza at night
Design & Fashion

Dongdaemun

Famous for its night markets, fashion shopping, and the futuristic Dongdaemun Design Plaza by Zaha Hadid.

Jung-gu, Seoul

Seoul Culinary Delights

Taste the unique flavors that make Seoul a global food destination

Korean BBQ with various meats

Korean BBQ

Grill your own marinated beef (bulgogi) and pork belly (samgyeopsal) at the table.

Recommended: Gangnam area
Army stew with various ingredients

Army Stew

Spicy stew with kimchi, sausages, ramen, and cheese - a unique Seoul creation.

Recommended: Hongdae
Bibimbap with mixed vegetables

Bibimbap

Mixed rice with seasonal vegetables, meat, and gochujang sauce in a hot stone bowl.

Recommended: Jongno
Naengmyeon cold noodles

Naengmyeon

Refreshing cold buckwheat noodles in icy broth, perfect for warm days.

Recommended: Myeong-dong
Korean fried chicken with sauce

Korean Fried Chicken

Crispy double-fried chicken served with various sauces, often enjoyed with beer.

Available citywide
Samgyetang ginseng chicken soup

Samgyetang

Nourishing ginseng chicken soup with rice, jujube, and chestnuts.

Recommended: Insadong
Sundae Korean blood sausage

Sundae

Korean blood sausage with glass noodles, often served with tteokbokki.

Street food stalls
Tteokbokki spicy rice cakes

Tteokbokki

Chewy rice cakes in spicy gochujang sauce, a popular street food.

Recommended: Dongdaemun

Plan Your Seoul Experience

Make the most of your time in Seoul during the conference with our essential travel tips and recommendations.

Seoul skyline