Explore the dynamic blend of tradition and modernity in South Korea's vibrant capital city
Must-visit places that showcase Seoul's unique character and rich history
Seoul's main royal palace, featuring traditional Korean architecture and beautiful gardens. Don't miss the changing of the guard ceremony.
Iconic tower offering panoramic views of Seoul. Famous for its love locks and romantic atmosphere, especially at night.
Seoul's premier shopping district with international brands, street food, and cosmetic stores. A vibrant area day and night.
Hip neighborhood around Hongik University known for street art, indie music, unique cafes, and youth culture.
A UNESCO World Heritage site with one of the most beautiful royal gardens in Korea, designed to harmonize with nature.
Famous for its night markets, fashion shopping, and the futuristic Dongdaemun Design Plaza by Zaha Hadid.
Taste the unique flavors that make Seoul a global food destination
Grill your own marinated beef (bulgogi) and pork belly (samgyeopsal) at the table.
Spicy stew with kimchi, sausages, ramen, and cheese - a unique Seoul creation.
Mixed rice with seasonal vegetables, meat, and gochujang sauce in a hot stone bowl.
Refreshing cold buckwheat noodles in icy broth, perfect for warm days.
Crispy double-fried chicken served with various sauces, often enjoyed with beer.
Nourishing ginseng chicken soup with rice, jujube, and chestnuts.
Korean blood sausage with glass noodles, often served with tteokbokki.
Chewy rice cakes in spicy gochujang sauce, a popular street food.
Make the most of your time in Seoul during the conference with our essential travel tips and recommendations.